
On Running
about the project
For the On Running advert, BLNK aimed to highlight the versatility of the brand’s shoes by showcasing their performance across various environments, targeting a broad audience. The project faced challenges such as severe weather and limited daylight during the winter shoot. Despite these obstacles, the BLNK team displayed resilience and determination, capturing dynamic and engaging footage. The client was thrilled with the outcome, especially the personal touch and creativity that BLNK brought to the project, which resulted in high engagement and a strong return on ad spend. The process was seamless, with BLNK given full creative control, leading to a final product that exceeded client expectations and effectively conveyed the brand’s message.
With thanks to the team,
Director Ben Lister
Day1 DOP Leon Matthews
Day2 DOP Krystian Winszewski
Stylist Nish
Models Tristian Jones, Sean Grantham, Samuel Abiji, Nya Campbell, Valerie
Lighting London lighting
Location Lifeleisure-Hazel Grove, Powerleague-Stockport
BTS Joseph Miller,Pierce Cruise, Archie Hallsworth
Edit Samuel Maton
Sound design Elliot Taylor